Frequently asked questions

What is a digital ad on Facebook & Instagram?

A Facebook ad has the company’s logo, says “sponsored” at the top of the ad and may contain a single picture, several pictures or a video. The ad appears in the news feed between posts and news, and users can interact with it by clicking on any of the call-to-action buttons around the ad or the “Like,” “Comment” or “Share” buttons at the bottom. Currently our platform only offers single display ads.

If the customer has their Facebook and Instagram pages linked, the ad will automatically run on Instagram as well. The impressions we report on are combined for Facebook and Instagram.

Note: Advantage and Elite options include a Facebook retargeting component that specifically targets online users who have interacted with the business on Facebook, making those users more likely to see the ads.

Is Google Display the same as Google Search?

No. There are different products within Google.

Google Display Network is a collection of over 2 million websites that serves over 90% of internet users worldwide. It resells ad space on website, look for ads that have a blue x and triangle in the top right corner.

Google Search is different and uses keywords in a Google search to target relevant advertising.

Do the online display ads interfere with anything we are doing on our own?

No. Our campaign does not interfere with anything else the customer is doing on their own or with an agency.

Why do impressions fluctuate every month?

The customer will receive a monthly impressions report by the middle of the month for the previous month. Because we optimize the campaign for impressions, we report only on impressions.

Digital advertising space is an open auction. Platform changes, demand for the overall area, demand for a specific industry, ad design, and offer in the ad are among the top reasons for impression fluctuation.

We do not get the same number of impressions every day. Impressions will fluctuate throughout the month and month over month.

How often should ads be revised?

Revisions are allowed once per month. However, we recommend updating once every 3-4 months to allow ads time to gain traction and minimize the learning time that happens on each platform when ads are replaced.